RAMPA Lagos
About Project
The Brief:
We were approached by the PR team behind Rampa Live in Lagos to take full control of the event’s social media presence in the month leading up to the show. Our scope included strategy, content creation, graphics, community management, paid ads, and real-time coverage on the day of the event.
The Problem:
Despite Rampa’s global recognition as part of the Keinemusik collective, the deep house scene remains relatively niche in Nigeria. The challenge was to build awareness and excitement for a genre outside the mainstream, while translating his global brand into a local experience that resonated with Lagos audiences.
The Solution:
We crafted an end-to-end digital strategy that combined education with entertainment, introducing Rampa to new listeners through motion graphics, curated playlists, and genre explainers. We infused local flavour into hype content, launched targeted ad campaigns, and built anticipation through countdowns and fan-engaging posts. On the event day, our team was on the ground to deliver live social media coverage, real-time stories, and fresh content capturing the energy and vibe of the night.
The Results
